Makai Analytics — AI-Powered E-Commerce Intelligence

How It Works

Up and running in minutes. Insights from day one.

Step 1

Connect Your Store

Link your Shopify store in one click. We pull your sales, traffic, and product data securely.

Step 2

Tell Us About Your Business

Your markets, competitors, and product. Makai will find crucial market data to your specific context.

Step 3

Connect Your Tools

Google Ads, Meta, Mailchimp, GA4 and more. The more data, the smarter the insights.

Step 4

We’ll Figure Out the Rest

Makai’s AI connects the dots, finds patterns, and delivers insights you’d never spot alone.

All your data transformed into holistic insights every day

A quick snapshot every morning so you know exactly where you stand.

Your Daily Makai Report

Every morning at 8:00 AM

Revenue +18.3% vs last week

$12,847 yesterday — best Tuesday in 6 weeks

Competitor Alert 2 new ads

Peak & Trail launched a 25%-off spring campaign on Google Ads targeting your top keywords

Why It Happened

Revenue spike driven by warm weather (22°C) in your UK market + Google Trends interest in “outdoor gear” up 34% this week

Makai Suggestion

Consider increasing ad spend this week — seasonal trend + competitor gap = high ROAS window

Your Weekly Makai Report

Every Monday morning

Weekly Revenue

$78,420

+12.4% vs prior week

Orders

847

+8.2% vs prior week

Avg Order Value

$92.58

+3.8% vs prior week

Conversion Rate

3.2%

+0.4pp vs prior week

Week in Review

Strong week overall — revenue up double digits driven by warm weather across UK and DE markets boosting outdoor product demand. Mid-week saw the highest sustained traffic of the quarter.

Competitor Moves

Peak & Trail launched 4 new spring sale creatives on Google Ads. OutdoorVoices paused all Meta campaigns. NorthTrail entered TikTok advertising in the US market.

Market & Trends

Google Trends “hiking gear” up 28% across UK/DE. Unseasonably warm temperatures throughout the week. Reddit sentiment positive — 3 organic brand mentions this week.

Week Ahead

• OutdoorVoices pausing creates a Google Ads CPM gap — opportunity to capture share
• Warm forecast continues — keep outdoor range front and centre
• Search interest peaking — feature spring products prominently

Your Monthly Makai Report

First of every month

Monthly Revenue

$312K

+22% vs prior month

Orders

3,412

+15% vs prior month

AOV

$91.45

+6% vs prior month

ROAS

4.2x

+0.8 vs prior month

Ad Share of Voice

24%

up from 18%

Month in Review

Best month since launch. Revenue growth driven by strong mid-month performance and early seasonal demand. UK market accounted for 58% of growth, with sustained warm weather pulling outdoor purchases forward vs. last year.

Competitive Landscape

Peak & Trail ran 12 new ad creatives (spring sale focus). OutdoorVoices reduced spend significantly. NorthTrail entered TikTok. Your Google Ads share of voice grew from 18% to 24% as competitors pulled back.

Trends & External Factors

Category search interest up 31% (seasonal). Warm weather across EU drove demand 2–3 weeks earlier than prior year. Reddit sentiment: 92% positive (up from 84%). Trustpilot: 4.7 avg across 12 new reviews.

Email & CRM

Klaviyo: 42% open rate (+5pp), 3.8% click rate. “New Year Reset” flow drove $18,400 in attributed revenue. Customer churn steady at 2.1%.

Strategic Outlook

• Warm weather trend forecast to continue — keep outdoor range front and centre
• Valentine’s Day gift angle untapped — competitors haven’t launched gift campaigns yet

• Google Ads CPMs dropping as OutdoorVoices scales back — opportunity to capture more share
• Organic brand mentions trending up — consider launching a referral programme

What You Get

Connect all of your data and see the big picture. Context is king.

An AI Brain for Your Business

Daily, weekly and monthly insight reports delivered via your tool of preference.

Holistic reports explaining your performance across every dimension
Topic deep-dives for further detail on specific areas — competitors, seasonality, ad performance and more

Custom Dashboards

Your data, your way. Build dashboards tailored to the metrics and views that matter most to your business.

Manual Uploads

Track offline and site-wide marketing to give crucial additional context for analysis. You did a site-wide discount because your competitor did the same? We can track that.